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We are Food


Prague pizza restaurant pricing: how menus changed from 2023 to 2026 — and what every restaurateur should learn from it
Prague restaurant menu prices are up — but it's not just inflation Between February 2023 and January 2026, we tracked Prague restaurant menu prices and offerings at 12 Italian restaurants across Prague. Average Margherita pizza prices climbed from 216 CZK to ~263 CZK (from 8.20 to 10.80 euro) — a rise of 22% in three years. The real story isn't just cost pressure. It's how each restaurant chose to respond. Menu engineering: the operators who thrived did more than raise prices
Nayla Hamade
May 222 min read


When Michelin Meets the Masses: The Power of Celebrity Chef Food Brand Collaboration
Celebrity chefs have moved far beyond fine dining, becoming powerful cultural figures shaping modern food marketing. From Heston Blumenthal at Waitrose to McDonald's collaborations, these partnerships blend accessibility with aspiration. By aligning identity and values, brands gain credibility while chefs expand their reach, turning simple products into stories consumers want to be part of.
Nayla Hamade
Apr 234 min read


What Did the Stars Eat at the 2026 Oscars? Inside the Governors Ball Menu
Every year, after the last award is handed out at the Dolby Theatre in Hollywood, the real party begins. The 2026 Oscars Governors Ball — the official Academy Awards after-party — is the most glamorous dinner in the world, and this year it did not disappoint. Here's everything you need to know about what the stars ate on the night of March 15, 2026.
Elisa Selmi
Apr 83 min read


René Redzepi Resigns from Noma: The Fall of Fine Dining's Most Controversial Star
René Redzepi resigned as Noma's head chef on March 11, 2026 — the opening day of the restaurant's LA pop-up — following a New York Times investigation detailing abuse allegations from 35 former employees. The report described physical and psychological mistreatment of staff. Sponsors pulled out, protests erupted outside the venue. Redzepi's departure isn't a surprise: Noma's toxic kitchen culture was never truly hidden. Is stepping down accountability or is it damage control?
Elisa Selmi
Mar 173 min read


Taxes on Tips: What is going on in 2026?
When Trump promised "no tax on tips" during his 2024 campaign, US restaurant workers cheered. A version of it became law in 2025 — but the fine print disappointed many. It got us thinking: how do things work for those of us in Europe? The answer depends entirely on where you work. Germany? Tips are tax-free. Italy? A flat 5% rate. The UK? Fully taxed, but at least you're guaranteed to receive them now. The rules vary wildly — and they matter.
Elisa Selmi
Mar 104 min read


Noma and the Price of Perfection
Noma was the world's greatest restaurant. Now former staff are speaking out about exploitation and abuse — and the food industry can no longer look away.
Elisa Selmi
Feb 183 min read


How to Use Social Media and AI for Your Restaurant (Without Losing Your Authentic Voice)
Running a restaurant is demanding, and social media adds to the workload. AI tools can help generate content ideas, draft captions, and edit photos—but there's a catch. Over-relying on AI creates generic content that lacks authenticity. Use AI as your assistant, not your replacement. Share real stories, actual dishes, and respond personally. Stay consistent, stay authentic, and let your restaurant's personality shine through.
Elisa Selmi
Jan 262 min read


America Goes Protein, Europe Goes Plant-Based: What It Means for Your Restaurant
The US just flipped its food pyramid upside down, putting protein and steak at the top. Meanwhile, Italy moves toward plant-based eating and dealcoholized wines. For restaurants in Prague and Milan serving both American tourists and European locals, this cultural divide isn't just interesting—it's strategic. Here's how to navigate both markets without choosing sides, from flexible protein strategies to reimagining your wine program for the mindful drinking generation.
Elisa Selmi
Jan 124 min read


The New Priorities of Gastronomy in 2026
The restaurant world is evolving fast. Rising costs, staffing shortages, sustainability, digital reputation, and shifting guest expectations are redefining what it means to run a successful kitchen. From Noma to Eleven Madison Park, the most influential restaurants are already adapting. Here are the five biggest challenges gastronomy will face in 2026 — and why vision, identity, and communication matter more than ever.
Elisa Selmi
Nov 19, 20252 min read
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