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We are Food


America Goes Protein, Europe Goes Plant-Based: What It Means for Your Restaurant
The US just flipped its food pyramid upside down, putting protein and steak at the top. Meanwhile, Italy moves toward plant-based eating and dealcoholized wines. For restaurants in Prague and Milan serving both American tourists and European locals, this cultural divide isn't just interesting—it's strategic. Here's how to navigate both markets without choosing sides, from flexible protein strategies to reimagining your wine program for the mindful drinking generation.
Elisa Selmi
3 days ago4 min read


The New Priorities of Gastronomy in 2026
The restaurant world is evolving fast. Rising costs, staffing shortages, sustainability, digital reputation, and shifting guest expectations are redefining what it means to run a successful kitchen. From Noma to Eleven Madison Park, the most influential restaurants are already adapting. Here are the five biggest challenges gastronomy will face in 2026 — and why vision, identity, and communication matter more than ever.
Elisa Selmi
Nov 19, 20252 min read


Are You Ready for Christmas? What Should Be on Your Holiday Menu in 2025
Are you ready for Christmas 2025? This year, guests want warmth, not extravagance. From modern tortellini in brodo to a festive but thoughtful New Year’s Eve menu, discover how to create an inclusive, seasonal offer that respects tradition—and truly connects with your diners. Let’s make the holidays memorable, not overwhelming.
Elisa Selmi
Sep 29, 20252 min read


5 Steps to Improve the Visibility of Your Restaurant—Today
Visibility in the restaurant world starts with clarity. From fixing your Google profile to making it easier to book a table, small actions can drive real results. Review your weak points, collaborate locally, and update your digital first impression. These five steps can be done today—and they’ll help your restaurant become more visible, more memorable, and more inviting to new guests.
Elisa Selmi
Sep 17, 20253 min read


5 Food Trends That Went Viral: Where Are They Now?
Food trends rise fast and fade even faster. From 3D-printed meals to sourdough, natural wines, rainbow food, and avocado mania, once-viral movements are now niches, memories, or fading fashions. Some lacked purpose, others couldn’t sustain quality, and a few were victims of their own hype. For restaurants, the lesson is clear: visibility creates demand, but only value and consistency can secure long-term success.
Elisa Selmi
Sep 4, 20253 min read


What Makes a Food Go Viral? The Recipe Behind Every Trending Dish
What makes a dish go viral? Discover the real factors behind food trends—and why restaurants should watch them critically, not blindly follow. A strategic take on social media's culinary influence.
Elisa Selmi
Aug 19, 20253 min read


Five types of common accusations on review platforms and how to respond.
Reviews, feedback and complaints: how to read them, respond and learn from them.
Elisa Selmi
Aug 6, 20253 min read


Digital Menu: Your Best (and Cheapest) Salesperson
Digital menu are a great tool for upselling, cross selling and gather client's information. Do you use them?
Elisa Selmi
Jul 14, 20252 min read


50 Best Restaurants 2025: Who won and what has changed in the last 10 years.
Do you know who won the "Best restaurant in the world" award in 2025? Read the post to find out and to discover the trends of the past 10 years.
Elisa Selmi
Jun 30, 20252 min read


Czech It Out: How Central Europe Is Quietly Redefining the Wine Map
What is attracting young consumers? Let's discover some interesting news from an unassuming region two hours south of Prague.
Elisa Selmi
Jun 24, 20252 min read


How AI Is Changing Food Marketing – And How We’re Using It at We Are Food
In 2025, artificial intelligence (AI) is no longer a futuristic experiment—it’s a key ingredient in the recipe for successful food...
Elisa Selmi
Jun 10, 20252 min read


5 Mistakes That Will Close Your Restaurant (and How to Avoid Them)
Opening a restaurant is exciting — but also risky. Every day we speak with passionate entrepreneurs who started with the best intentions and amazing food, yet find themselves overwhelmed, invisible, or losing money fast. The truth? Most restaurants don’t close because the food is bad . They close because they make avoidable mistakes. Here are the 5 most common — and costly — errors that can doom even the most promising concept. Most restaurants don’t close because the food i
Elisa Selmi
Jun 3, 20253 min read


The Michelin Guide Is No Longer the Only Tastemaker in Town
How is it adapting to changing eating habits? Octopus at La Casa di Erminio, Prague For over a century, the Michelin Guide has defined...
Elisa Selmi
May 20, 20252 min read


Street Food and Food Festivals in Prague: What’s Really Happening in 2025
Prague has long been praised for its rich food culture—where traditional Czech cuisine meets international trends, and where street food...
Elisa Selmi
May 7, 20253 min read


How Allergies and Dietary Restrictions Are Shaping the Creation of New Menus
Allergies and dietary restrictions are changing the dishes proposed on menus. It's important to train staff to understand allergies and intolerances to serve the clients better and avoid any problems.
Elisa Selmi
Apr 30, 20252 min read


The Michelin Guide: A Journey from Tires to Fine Dining
The Michelin Guide is synonymous with fine dining, but its origins are far from the white tablecloths and elegant plating we associate...
Elisa Selmi
Apr 2, 20252 min read


Uncover the Ultimate Foodie Destinations: Top 5 European Cities in 2025 You Have Yet to Explore
As we step into 2025, a tantalizing culinary journey awaits food lovers in Europe. European cities are brimming with flavors, blending...
Elisa Selmi
Jan 24, 20253 min read


5 Food Trends in Gastronomy in 2024
The culinary world is ever-evolving, with new trends shaping the way we eat, cook, and enjoy food. As get closer to the end of 2024,...
Elisa Selmi
Dec 2, 20242 min read


HOW TO be featured on the Michelin Guide
Are you a restaurant professional dreaming of seeing your establishment listed in the prestigious Michelin Guide? Achieving a Michelin...
Elisa Selmi
Sep 9, 20242 min read


The Rise of Pizza: A Tasty Trend in the Professional World
In the landscape of culinary delights, trends come and go, but there is one dish that seems to have solidified its place at the top—the...
Elisa Selmi
Sep 9, 20243 min read
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