5 Food Trends in Gastronomy in 2024

The culinary world is ever-evolving, with new trends shaping the way we eat, cook, and enjoy food. As get closer to the end of 2024, gastronomy continues to adapt to global shifts in technology, sustainability, and consumer preferences. Here are five key trends that were popular the food and beverage industry this year:

1. Hyper-Local Ingredients

In 2024, the farm-to-table movement is taking a hyper-local turn. Restaurants and food producers are increasingly growing their own ingredients or sourcing from nearby farms to reduce their carbon footprint and offer unparalleled freshness. Urban farms, rooftop gardens, and even indoor hydroponic systems are becoming a hallmark of forward-thinking gastronomy. This trend not only supports local economies but also ensures diners enjoy seasonal and truly fresh flavors.

Take a look at We Are Food's client Butterfly and its amazing orchard project ORTO DI BUTTERFLY

2. AI-Powered Personalization

Artificial intelligence is revolutionizing how we experience food. In 2024, expect to see personalized dining experiences driven by AI. From restaurant apps that recommend dishes based on dietary preferences to smart kitchen gadgets that tailor recipes to your taste, technology is bringing customization to new heights. For food businesses, this trend offers opportunities to connect with customers on a deeper level, creating experiences that feel uniquely tailored.

3. Zero-Waste Kitchens

Sustainability remains a dominant force in gastronomy, and zero-waste kitchens are leading the charge. Chefs are reimagining food waste, turning scraps into delicious broths, sauces, and garnishes. Innovative techniques like upcycling by-products from food production are also gaining traction. Diners are increasingly drawn to establishments that embrace ethical practices, making this not just an environmental necessity but also a marketing advantage.

Take a look at the first Zero Waste restaurant in the world Silo.

La Presef, a We Are Food's long term project, has a green Michelin Star for sustainability.

4. Plant-Based Innovations

The plant-based revolution continues to thrive in 2024, with brands and chefs pushing the boundaries of creativity. Gone are the days of basic veggie burgers—now, we’re seeing advancements like plant-based seafood, dairy-free cheeses with artisanal flavors, and even lab-grown meat alternatives. Consumers are seeking ethical and sustainable choices without compromising on taste or texture, making these innovations a hit on menus and grocery shelves alike. This trend is transforming plant-based eating from a niche to a mainstream movement, appealing to vegans, vegetarians, and flexitarians alike.

5. Global Flavors, Local Twists

While hyper-local ingredients dominate, there’s also an appetite for global flavors reimagined with local twists.

This fusion of global inspiration and local sourcing reflects diners’ desire for both authenticity and innovation. It’s an exciting time for chefs to experiment and tell stories through food that connects cultures.

How Restaurants Can Stay Ahead

For restaurateurs and food businesses, embracing these trends isn’t just about staying relevant—it’s about leading the conversation. Highlighting your commitment to sustainability, showcasing innovative uses of technology, and offering unique flavor profiles can make your brand stand out in a competitive market.

At We Are Food, we specialize in helping food and beverage businesses adapt to these trends through tailored marketing strategies. Whether it’s showcasing your hyper-local menu, launching an AI-driven app, or telling your zero-waste story, we’re here to help you shine.