Digital Menu: Your Best (and Cheapest) Salesperson

In today’s restaurant world, everyone is fighting for attention on Instagram, in Google reviews, and through influencers. But one tool is often underestimated, even though it sits right in front of every guest: the menu.

Whether printed or digital, your menu is not just a list of dishes. It’s your voice, your brand, and your best salesperson—one that never takes a break, calls in sick, or forgets the specials.

Let us show you how, with some very simple moves, you can guide your clients towards what you really want to sell.

Why Menus Deserve More Love

Menus sell dishes before a waiter has the chance to speak. The right words can turn a simple pasta into a “creamy, house-made truffle tagliatelle” that guests can’t resist. In this age where everything is about appearance, pictures play a crucial role in describing dishes and showcasing the quality of what you can offer to clients.

In an industry where understaffing has become the norm, a digital menu can also support your team. It answers guest questions, shows photos, lists allergens, and highlights pairings—all instantly, in any language. It can’t smile, but it works 24/7 with no mistakes.

From Paper Chaos to Digital Intelligence: The Pepe Nero Story

One of our longtime clients, Pepe Nero in Prague, made the shift in 2020. Until then, they relied on paper menus—visually appealing, but a nightmare to update. Adding a dish or changing a wine meant waiting for a designer, reprinting hundreds of copies, and living with typos until the next round. The menu came in just three languages (Czech, Italian, English), and it was constantly wearing out—dirty after a week, torn after two.

Then COVID hit. Like many restaurants, Pepe Nero needed a fast, contactless solution. They chose Choice QR, a smart digital menu platform that transformed their operations:

• Instant translation in 99 languages

• Photos for each dish

• Real-time updates: the kitchen disables unavailable dishes

• Promotions and featured items can be highlighted instantly

• And crucially—guest data collection for future marketing
  

Today, guests scan a QR code or request a tablet that mimics a traditional menu. The experience is clean, intuitive, and visually compelling. The staff save time, the kitchen communicates better, and from a marketing perspective, we now have full control: no delays, no design bottlenecks, no outdated menus.

Words That Work—Now More Than Ever

A digital menu is more than a tech upgrade. It’s a strategic tool. It speaks for your brand, simplifies service, adapts in real time, and even drives conversions through smart wording and visuals.

At We Are Food, we’ve seen how the right words, design, and tools can make a massive difference—especially when teams are running lean. So don’t just list your dishes. Let your menu sell them.