Communication and Marketing agency for restaurants and hotels.

Wine is sharing the spotlight. As moderation and wellness reshape how we drink, Prague is about to welcome its first alcohol-free bar, while Milan blends sophisticated mocktails into its classic aperitivo culture. Younger generations are drinking less, but more intentionally—choosing quality over habit. From sober-curious Gen Z to vegan-friendly zero-proof menus, we explore how Italy and Czechia are redefining what it means to drink well, and what it means for restaurants and

As Artemis II pushes human exploration beyond the Moon, it also reveals a new frontier for food. From astronaut nutrition to the surprising behavior of ingredients in microgravity, space challenges everything we know about taste, texture, and experience. Even on Earth, environments like airplanes already reshape perception. For the hospitality industry, this opens new opportunities to rethink how we design food, menus, and dining experiences.

Prague restaurant menu prices are up — but it's not just inflation Between February 2023 and January 2026, we tracked Prague restaurant menu prices and offerings at 12 Italian restaurants across Prague. Average Margherita pizza prices climbed from 216 CZK to ~263 CZK (from 8.20 to 10.80 euro) — a rise of 22% in three years. The real story isn't just cost pressure. It's how each restaurant chose to respond. Menu engineering: the operators who thrived did more than raise prices